About us

Born in Dubai. Made for living unapologetically.

Before I ever created a swimsuit, I knew how I wanted one to make me feel.

Growing up in Dubai, some of my happiest memories were made by the water. I loved the sunshine, the sea, and the excitement of a beach day—but choosing my swimsuit was always one of my favourite parts. It was a way to express how I felt, before the day had even begun.

I’ve always loved taking care of my body and making time to train. That connection with myself shaped my love of swimwear: the joy of wearing something that feels good on your skin and lets your personality shine.

Years later, my experience as a fashion buyer gave me the foundation to turn that feeling into something of my own. In 2024, I founded ABY Swimwear.

ABY is my nickname—my real name is Abir. Giving the brand that name meant putting a piece of myself into it: my taste, my memories, and the courage to bring my own vision to life.

I wanted to create pieces women would look forward to wearing. Bold colours, expressive prints, and flattering silhouettes, with the energy of Dubai and a little poolside glamour. Working with a family-owned atelier in Portugal, I brought that vision to life through carefully selected European fabrics and thoughtful craftsmanship.

The excitement I once felt choosing a swimsuit is the feeling I hope to pass on through every collection. That moment when you put something on, feel like yourself, and can’t wait to step outside.

Your second skin. Your own story.